About Bottle Apostle

We opened the first Bottle Apostle in July 2009 in Victoria Park with the idea that a wine shop could cater as much to the wine novice as it does to the seasoned tippler. This approach to wine quickly spread leading to the opening of Crouch End in 2012, Clapham in 2014, and  Primrose Hill in 2015. All four locations carry our belief that customers should be able to explore wine without intimidation. At the same time we strive to offer much more than the often predictable off-license or supermarket selections, by carrying a broad range of wines at various price points and believe anyone should be able to buy a great bottle at a competitive price, without compromising on flavour or quality.

All the wines sold in our shops and online are colour-coded, food matched and concisely described. We would typically encourage our visitors to have an interactive experience in our shops by sampling from a rotating selection of wines in our tasting machines by registering for a Bottle Apostle tasting card. However, during the pandemic we are unable to offer any tasting, so if you still have trouble deciding, our qualified winos are on hand to share their knowledge.

We’ve carefully selected our locations because of the thriving communities that they exist in. With a view to reward our customers, we offer Bottle Apostle loyalty cards which offer a discount of 15% after you've collected 9 stamps. Who ever thought you would be rewarded for your wine drinking?

For those who prefer a more in-depth wine experience, we can't wait to re-start our regular wine tasting events and courses, and free tastings every Friday evening between 4-8pm, highlighting unique wines and new additions to our range. These events are always friendly, informal, and a great way to meet other wine lovers.  

Since opening in 2009, we’ve moved from strength to strength. We were delighted when the Telegraph Magazine kindly named us “Britain's Best Small Wine Shop” in 2011 after only a short time of trading. We were thrilled when we were awarded "Small Independent Merchant of the Year" in 2012 by the International Wine Challenge, and completely humbled when we won “London Merchant of the Year” in 2014. We closed off 2015 as Decanter Magazine's "Large Independent Merchant of the Year" as well as Harpers Magazine's "Best Independent Merchant of the Year". We hope you'll take the opportunity to pop into one of our shops and discover why.